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IconiqAllure
Fashionable Aerospace for a Protected Tomorrow
Fashion + Aerospace
Market Opportunity
IconiqAllure’s focus will be in the “athleisure” market for comfortable casual wear that is functional for sports and fitness, which is projected to reach $80 billion in a few years. “Smart clothing” is another potential $4 billion market. While making a name for itself in these and other categories, IconiqAllure will continue to perform extensive R&D into additional fabric and protective technologies.
- Global Activewear market size is expected to reach $567 billion by 2024, rising at a market growth of 6.8%.
- Ballistic Clothing segment is anticipated to account for a revenue share of 30% by 2025.
- United States Athleisure market is an estimated $83.8 billion.
Market Opportunity
IconiqAllure’s focus will be in the “athleisure” market for comfortable casual wear that is functional for sports and fitness, which is projected to reach $80 billion in a few years. “Smart clothing” is another potential $4 billion market. While making a name for itself in these and other categories, IconiqAllure will continue to perform extensive R&D into additional fabric and protective technologies.
- Global Activewear market size is expected to reach $567 billion by 2024, rising at a market growth of 6.8%.
- Ballistic Clothing segment is anticipated to account for a revenue share of 30% by 2025.
- United States Athleisure market is an estimated $83.8 billion.
Product Development
IconiqAllure is providing next-generation composite fabrics for the market identified:
- Body Armor
- Male & Female Professional Wear
- Athleisure Wear
- Jackets
Phase One will offer products to the LEO community, before launching Phase Two to the public.
- Allowing IconiqAllure to generate reoccurring revenue while making significant inroads into the fashion industry in multiple states.
- Adheres to our corporate strategy of differentiating between hard and soft body armor and maintaining regulatory compliance, whilst providing dual-use military-grade tech for consumers.
Product Progression
IconiqAllure Technology
“Our company sits at the intersection of Fashion and Aerospace to bring a new era of dual-industry innovation.” – Founding Team
IconiqAllure is creating next-gen undercover ballistic protection for fashion & athleisure clothing that is flexible and comfortable for everyday wear.
Combining aerospace technologies and applying it to the fashion industry redefines the boundaries of the traditional industries that have been considered separate, until now.
Competitive Advantage
- Affordable Cost
- Full Outfit Protection Design
- Low Profile
- Washable
- Greater Flexibility
- Lightweight
- More Sizes & Designs
- Broader Range of Ages
Go-to-Market
Phase 1
Full Uniform for Law Enforcement Officers
Phase 2
Jackets & Outfits for Wealthy Individuals, Celebrities and Politicians
Phase 3
Jackets, Outfits and Activewear for the everyday user: Parents, Kids, School Faculty, at Concerts and Events
Competitive Advantage
- Affordable Cost
- Full Outfit Protection Design
- Low Profile
- Washable
- Greater Flexibility
- Lightweight
- More Sizes & Designs
- Broader Range of Ages
Go-to-Market
Phase 1
Full Uniform for Law Enforcement Officers
Phase 2
Jackets & Outfits for Wealthy Individuals, Celebrities and Politicians
Phase 3
Jackets, Outfits and Activewear for the everyday user: Parents, Kids, School Faculty, at Concerts and Events
Management
Joseph Marsh
Joseph Marsh founded IconiqAllure to fight the social problem of decreased safety in our day-to-day lives. He is a highly-skilled, entrepreneurial-minded leader who is an accomplished aerospace-industry professional with a track record of results-driven success in his career. Joseph began his career in the U.S. Navy, where he obtained overseas experience and served as a T-56 Powerplant Technician and Aircraft Powerplant Inspector/Mechanic. In the private sector, Joseph has worked in various capacities as a contractor for aerospace companies while transitioning to the fashion industry as an Apparel Product Rep with Fashionablyin.
mdaj2021@iconiqallure.com
Collaborators, Affiliates & Awards
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